Privacy policy

How your personal information is processed and used by Piel

How we use your personal information

This notice refers to's existing protection mechanisms against unauthorized access to personal data, through which ensures the protection of your personal data. The latter includes information that obtains during the period of providing services to you, which, in accordance with Georgian legislation, is subsequently also used for direct marketing purposes. The purpose of the notice is to provide you with information regarding our operating principles and your legal protection mechanisms when processing personal information.

Pledge to protect personal data privacy

We, the piel team, promise to:

We will take care of the security and protection of your personal data;
We will not use your data improperly;
We will provide you with complete and comprehensive information regarding the processing of your personal data at any time.

How does the law protect you?

Similar to the promise of personal data privacy protection, the said data is protected by the Law of Georgia on Personal Data Protection.

According to the law, you have the right to request information about the processing of your data. You have the right to receive the following information:

which data is processed about you;
purpose of data processing;
Legal basis for data processing;
How your data was collected;
to whom your data has been transferred;
Basis and purpose of providing data.

You can request a copy of the information we process. In accordance with the law, you have the right to request the correction, update, addition, blocking, deletion or destruction of your personal data if it is incomplete, inaccurate, not up-to-date or if it was collected and processed against the law. We operate in accordance with the laws of Georgia, which may prevent us from immediately deleting your personal data. Such obligations may arise from tax laws, consumer protection laws and other relevant laws. is obliged to provide you with the mentioned information upon your request. We have the right to use personal data only if we have a specific contractual and/or legal basis for this. has a lawful basis for using your information, which includes a business-related and/or commercial purpose. It is important that even in this case, the processing of information by is not aimed at harming your interests.

Type of information collected and its use

We collect two types of information about our users: personally identifiable information ("Personal Information") and non-personally identifiable information.

Personal Identification Information

Personally identifiable information is information through which a specific user can be identified. When you engage in an activity through our website, we may ask you to provide certain information about yourself. Such activities include:

Open an account;
order a product or service from us or our partners;
Submit information and/or post any information to the discussion page;
participation in contests, surveys sponsored by us or our partners;
Posting a comment, sharing your opinion with us or our partners
request information about our services;
To send an application for employment with us.

Non-Personally Identifiable Information.

Non-personally identifiable information is information that does not identify a specific user. This type of information may include things like "Uniform Resource Locator" the "URL" of the website you visited before you came to our website, the "URL" of the website you visited after you left our website , the type of browser you are using and your Internet Protocol "IP" address. We and/or third party service providers and advertisers authorized by us may automatically receive this information when you use our website. This is done through such electronic mechanisms as "Cookies", "Web Beacons", "Pixel Tags".

On our website, we collect information about cookies, users' website navigation and behavior, namely:

IP address, device type, operating system and browser from which the website is accessed.
We collect information about the pages you visit on our website, the duration of your session, and various session settings.
Information about actions that took place on our website: filling out forms, using interactive elements of the website, etc.
The process, time and form of filling in the fields on the website

Groups of personal information

We group your personal information as follows:

Types of Personal Information Description
Contractual detailed information about the products and services provided by us
Location data about your location that Lutetia may obtain from your mobile phone, computer's Internet access address, or from the location of the facility where you operate
Behavioral detailed information about how you use our products and services
Technical information about the devices and technology you use
Communication information that Lutecia obtains about you from letters, e-mails or any other means of communication carried out between the client and Lutecia.

What we use your personal information for:

to communicate with you;
to increase the intensity of use of the website;
to meet your requests, develop new ways of cooperation and develop our business;
to develop and implement effective marketing activities;
to study how customers use our products and services;
to receive advice or recommendations regarding our products and services;
to develop/manage our brands, products and services;
to deliver our products and services;
to process and manage customer payments;
for detection, reporting and prevention of financial crime;
to manage our risks and those of our clients;
to comply with laws and regulations relevant to us;
to respond to complaints and find ways to resolve them;
to effectively and efficiently conduct our business, including our financial position, business opportunities, planning, communications and corporate governance;
to exercise rights and obligations;

Our goal:

updating data, identifying products and services of interest to you and providing this information to you;
development of products and services;
Defining customer focus groups for new product or service offerings;
to effectively perform our legal duties and contractual obligations;
Ensuring compliance with relevant regulations for us.

From what sources we obtain personal information

We may obtain personal information about you from the sources you provide to and listed below.

We collect data from you in the following cases:

when you contact us to receive our products or services;
When communication is done via phone and/or e-mail
when you use our websites, mobile applications and web chat;
When you send letters both in physical and electronic form.
Our legal basis:

your consent;
fulfillment of contractual obligations;
our legitimate interests;
Our legal duty.
Ensuring compliance with regulations

User Data Deletion

To comply with the General Data Protection Regulation (GDPR – Art. 17 – Right to Erasure), you must first obtain authorization, then go to your profile and click the "DEACTIVATE ACCOUNT" button to send a request that will ensure your data deletion.